I subscribe to several magazines and am fed up with opening one up to have inserts fall all over the place. I collected the inserts from some of my magazines this month and tallied them up: 18 total inserts from 4 magazines (average of 4.5/mag). Wired was the worst offender with 5 inserts, 4 of them placed on top of each other on the same page.

If I’m already paying to receive a publication, why should I have to deal with these annoying ads asking me to subscribe? I’m already a subscriber… and an agitated one.

Publishers generate a decent number of new subs from the inserts in existing subscribers’ magazines. Eliminating these inserts would cost them money. Plus, some think it would be difficult to separate subscriber’s issues from newstand issues when printing and binding.

To offset these costs, I would be willing to pay a 10% premium to not get inserts. Would you be willing to cough up some extra dough to avoid these pesky ads?