Amazon has a great website and a great service. You can buy almost anything and have it show up on your doorstep the very next day. Amazon provides relevant product recommendations and a large database of user ratings. But even good things could be better. Here are 5 ways Amazon could be improved.

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I had originally set out to review the Zappos.com website when I discovered Zappos.com “Zeta,” a beta version of Zappos’ new site. Instead of discussing a site that will soon be gone, I will cover the biggest complaint I have with the Zappos site and see if it has been improved in the new Zeta version.

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