I really like your ideas for re-designing the product. I think the information needs to be more organized and not so spread out. I usually look at books on Amazon and I know I have wandered around a product page for a good ten minutes just trying to find simple information like the year of publication.

Amazon.com is already great, but your improvements would make it a lot better!

Your suggestions to improve Amazon.com are really great.

I have felt for long that the information given on product pages is not organized well. The features and descriptions list keep going on and on and on. Your re-design idea therefore should ease the burden of the average shopper.

I also really liked your suggestion of enhancing the search results with better information snippets. We could save time by reviewing more products and make an informed purchase.

I definitely agree with your suggestions to redesign the product pages. It seems like I have to scroll forever to get to the bottom of a given page.

To extrapolate on your suggestion #5, I’d first say that Amazon should make a photograph mandatory for item postings. Sometimes I search and the title and description ’sound’ like they’re what I’m looking for, but, if I could actually see an image of the product, I’d know for sure.

Most competent merchants already do this, of course, but, others evidently still need to be clued in.

Great suggestions, although Amazon.com already has a great website, your ideas look like they would be a great improvement. And yes on the shipping process, it is excellent!

By the way, what is a startup incubator?

Thanks Susan

First of all I would like to say that I like your thoughts on improving the Amazon website.

Apart from your idea on supplying the customers with bigger pictures I would also like to see interactive pictures In such picture I would like to be able to rotate products and to zoom in on details. In this way I can see the entire item like I would in a physical shop.

I think you have great ideas about how to improve Amazon.com. I use the sire frequently and agree that it is time for some updates.

I love the idea of bigger pictures to view more of the product. There have been a couple of time that I haven’t clearly been able to see some details of a product and I had to look at pictures from another website, only thent o go bakc to Amazon to purchase for a better price!

I also agree that the product pages should be streamlined. Sometime there are so many reviews and misc info that it drives me crazy and I leave the site. The pages are inundated with info.

I never really thought about digital downloads much, but that sounds like a great idea for students! Maybe you can start your own website specifically for that market!

Maybe they will take some of your ideas to heart and make some changes!

I agree with the idea of less special product offers, and of cleaning up the page in general. Most of the clutter, like the percentage of people who bought the item after viewing it are usually completely useless. Also, digital textbooks would be nice, but it’ll never happen.

I agree about changing the emphasis on shipping. There are so many times that I would rather see more about the product that I am looking at then the shipping deals. We all know that most things you can get shipped free if you spend so much money, but I want to know about the product. The product pages are are confusing and do need to be more organized. I agree with you there.

I think they should really shorten the page too, When viewing amazon on my mobile device it gets hectic because of how long it is.

However, I do like that they push shipping. It gives me a general idea of how much time I have left before I can not receive truly overnight shipping. I just 2 day shipping came standard :/

The suggestions aren’t bad, and be a step in the right direction for improving the shopping experience.
However, while Amazon my wield a big stick, i don’t think it’s quite big enough to get most publishers to change thier business model by offering downloads. The best inroads for that would probably be the publishers themselves.

These are definitely some great ideas, especially numbers 1 and 3. The pages are extremely long, and most don’t offer any type of informtaion. One thing I would like to see get changed are the music genres. I don’t feel that Amazon does a very good job of sorting out there music. Another aspect I would like to change is with the shipping with other sellers on Amazon. I hate having to pay shipping on every product that is on the same purchase from an Amazon authorized seller. Otherwise Amazon is the best online superstore, hands-down.

I use Amazon quite often. The one thing I would like to see changed is the items others brought, in the book section. I feel that the author’s other books should be listed first, then others people brought. Many times I have brought books or series by one author, only to find that he/she has written other books. Especially when you buy used books that are first runs, and don’t list the authors other works. The other items people brought should really only include similar genre. Sometimes one book has nothing to do with the other. maybe even a brief description of the other can be included in the scroll by. This is just my suggestion. I am not a IT person, so I don’t know if it would work, just would make my search simplier.

Great post and ideas.

Have to disagree with the comment about not focusing on shipping promotions, though. Prime subscribers are hell bent on finding all the products that they can get free 2-day shipping on and it’s an ever growing class of customers that are extremely loyal (along with the regular customers that love super saver shipping). That option in the search page is basically for this class of customers so they can see which offers are eligible for these promotions which includes Amazon and some 3rd party merchants.

A general redesign of how search results are further refined in filtered is probably needed.

Regardless of the fact that users here like or dislike your suggestions, I must agree with most, I have to commend you on your approach. It’s one thing to be lazy and just say I think some site’s design needs improvements, but it’s another to actually follow through by providing complete thoughts and examples like you have here.

wow. i’m not even a tech person but i totally agree with your ideas for redesign. i often go to amazon to check out track listings for CDs, and you have to scroll through a bunch of garbage.

I came here looking for that picture of Schultz that you put on my desktop. is it still on your site?