Comments on: 5 Ways To Improve Amazon.com

By: Jon Drew

Jon Drew — Mon, 20 Oct 2008 18:30:19 +0000

wow. i’m not even a tech person but i totally agree with your ideas for redesign. i often go to amazon to check out track listings for CDs, and you have to scroll through a bunch of garbage.

I came here looking for that picture of Schultz that you put on my desktop. is it still on your site?

By: lhoffman

lhoffman — Wed, 15 Oct 2008 17:19:19 +0000

Regardless of the fact that users here like or dislike your suggestions, I must agree with most, I have to commend you on your approach. It’s one thing to be lazy and just say I think some site’s design needs improvements, but it’s another to actually follow through by providing complete thoughts and examples like you have here.

By: Adam

Adam — Mon, 13 Oct 2008 04:59:01 +0000

Great post and ideas.

Have to disagree with the comment about not focusing on shipping promotions, though. Prime subscribers are hell bent on finding all the products that they can get free 2-day shipping on and it’s an ever growing class of customers that are extremely loyal (along with the regular customers that love super saver shipping). That option in the search page is basically for this class of customers so they can see which offers are eligible for these promotions which includes Amazon and some 3rd party merchants.

A general redesign of how search results are further refined in filtered is probably needed.

By: Racheal

Racheal — Mon, 13 Oct 2008 01:43:12 +0000

I use Amazon quite often. The one thing I would like to see changed is the items others brought, in the book section. I feel that the author’s other books should be listed first, then others people brought. Many times I have brought books or series by one author, only to find that he/she has written other books. Especially when you buy used books that are first runs, and don’t list the authors other works. The other items people brought should really only include similar genre. Sometimes one book has nothing to do with the other. maybe even a brief description of the other can be included in the scroll by. This is just my suggestion. I am not a IT person, so I don’t know if it would work, just would make my search simplier.

By: Bill Starworth

Bill Starworth — Mon, 13 Oct 2008 01:26:14 +0000

These are definitely some great ideas, especially numbers 1 and 3. The pages are extremely long, and most don’t offer any type of informtaion. One thing I would like to see get changed are the music genres. I don’t feel that Amazon does a very good job of sorting out there music. Another aspect I would like to change is with the shipping with other sellers on Amazon. I hate having to pay shipping on every product that is on the same purchase from an Amazon authorized seller. Otherwise Amazon is the best online superstore, hands-down.

By: j wright

j wright — Mon, 13 Oct 2008 01:16:55 +0000

The suggestions aren’t bad, and be a step in the right direction for improving the shopping experience.
However, while Amazon my wield a big stick, i don’t think it’s quite big enough to get most publishers to change thier business model by offering downloads. The best inroads for that would probably be the publishers themselves.

By: ALEXANDRA

ALEXANDRA — Mon, 13 Oct 2008 01:07:17 +0000

I think they should really shorten the page too, When viewing amazon on my mobile device it gets hectic because of how long it is.

However, I do like that they push shipping. It gives me a general idea of how much time I have left before I can not receive truly overnight shipping. I just 2 day shipping came standard :/

By: Brittney Rogers

Brittney Rogers — Mon, 13 Oct 2008 00:51:09 +0000

I agree about changing the emphasis on shipping. There are so many times that I would rather see more about the product that I am looking at then the shipping deals. We all know that most things you can get shipped free if you spend so much money, but I want to know about the product. The product pages are are confusing and do need to be more organized. I agree with you there.