There are a handful of websites, like Amazon and IMDB, that I constantly look things up on. If you want to know what rating a movie has on IMDB, you go to your browser address bar, type www.imdb.com, wait for the homepage to load, enter the movie name and click search. This is a 3 step process that can be reduced to 1 using a bookmark.
When browsing the web, I often come across sites that are extremely well designed. Naturally, I want to know who built the sites that capture my attention. However, unless the design firm puts a “designed by …” link on the page, there’s no way to know who designed or built a site. That’s why I’m suggesting web design shops make use of the designer meta tag.